Websites · Automation · AI, Melbourne
Having your website look fabulous doesn’t have to cost you an arm and a leg
A customised website for only $299: five pages, two rounds of revisions, live in about a week. Built by a PhD engineer using AI, which is exactly why it no longer costs $8,000
A 15-minute discovery call: in person, on the phone, or over video chat. What you do, who your customers are, what you want the website to make happen. That’s all I need, you never touch anything technical.
About a week later you see your new site. Up to five pages, looks sharp on phones, ready for Google. Two rounds of revisions included, so it ends up exactly how you want it.
Inclusive of GST for the first 20 businesses, then from $499. No surprises. Then you choose how it lives. Option A: I host and look after it on the care plan (intro offer: $50/month for your first 3 months, then $79/month), with a real human (me) who answers. Option B: I hand you the full website files and you host it anywhere, with no involvement from me at all. Your website either way.
Up to 5 pages · looks premium on every phone · your services, photos and story told properly · contact and enquiry forms that work · Google-ready from day one · two rounds of revisions · done in about a week · and it's yours: full website files handed over if you'd rather host it without me.
Online shop, booking system, more pages, quote forms that chase themselves up, all doable. You get one flat quote before anything starts. The $299 site is where almost everyone begins.
Proof, not promises
Real work for real businesses. Where the client is public, the before and after are both live, click them side by side and judge for yourself. No stock photos of handshakes were harmed.
Helped transform the old Coaching College website into a clearer, more modern and commercially useful education brand presence, one that finally looks like the standard of teaching it represents.
Helped modernise the ACWE website into a cleaner, stronger and more credible education website, the kind prospective students and partner organisations take seriously.
Rebuilt this Caulfield chiropractic clinic’s website, online booking, clear services, premium feel, and new bookings went up 70% in the first month. Same clinic, same practitioners, better system.
Built this Melbourne painting business a sharp website plus its own quote tool, customers send photos and job details, quotes come back fast instead of days later. The whole sales front end, done.
Built a custom ordering portal where each customer order triggers notifications across three different systems and emails the supplier for fulfilment. Nobody re-keys anything, ever.
Built websites for advocacy organisations that needed clear public messaging, credibility, speed and conversion, live and persuasive when the moment demanded it.
Built a polished brand site for a Melbourne custom fine-jewellery studio, engagement rings, heirloom redesigns, consultation bookings, with the elegance the price point demands.
This spot is being kept for your before and after. $299, five pages, live in about a week, and then I get to show you off too.
All of this is real work, built by me, shown with the owners’ blessing. The unnamed cases are described without identifying details at the clients’ preference. Specific results (like +70%) are one client’s measured outcome, not a promise, your numbers will be your own.
And once your website’s sorted…
Training, systems, and AI growth partnerships for businesses that don’t want to fall behind.
Beyond the website
Once the website’s earning its keep, most owners ask what else can come off their plate. Everything here ends in something that works on a Tuesday morning, not a strategy deck that dies in a drawer.
Hands-on sessions that take your team from “we should look into AI” to actually using it on your real work, your documents, your customers, your tools. No jargon, no theory-only slides.
Workshops from $1,500 →I go through how your business actually runs, quotes, follow-up, admin, bookings, reporting, and hand you a ranked list of where AI will save time or make money, with effort and payoff for each.
Book an audit →The unsexy gold: quotes generated from voice notes, orders that notify everyone who needs to know, follow-ups that send themselves, assistants trained on your policies. Built, tested, handed over.
See what I’ve built →For selected businesses with real upside, I’ll reduce upfront fees in exchange for equity, revenue share or performance-based upside, and work like it’s partly my business. Because it is.
See if you qualify →The AI path
You tell me what’s eating your time or capping your growth. I tell you, plainly, whether AI can fix it, and what that’s roughly worth. If I’m not the right fit, I’ll say so on that call. Free.
I map how your business actually runs and hand you a ranked list of AI opportunities, each with the effort, the payoff, and what I’d do first. Yours to keep, whoever builds it.
We pick the highest-leverage item and I build it, then train your team to run it. Most clients have working AI inside a month. Keep me on retainer, or wave goodbye. Both fine.
Built for clinics, trades, professional services firms, retailers, education providers and ambitious founders, anywhere admin eats margin.
The practical AI offer
Most businesses don’t need vague AI hype, a “transformation roadmap”, or a chatbot that apologises beautifully. They need practical systems that remove friction from the work they already do, built around their actual operations.
That’s the whole offer: I find the friction, build the fix, and train your people to run it.
The big one
AI works best when it understands your business, your voice, your customers, your rules, your workflows. Most people prompt AI like a slot machine and hope. I help businesses train AI around their real operations, so it answers like your best staff member on their best day.
Untrained AI gives you generic answers. Trained AI gives you leverage. Here’s what we feed it:
What you sell, how it’s priced, what’s in and out of scope, so it never invents an offer you don’t have.
How you actually talk to customers, so every email, quote and reply sounds like you, not a press release.
The five things prospects always push back on, and your best answers, baked in, ready to deploy.
How enquiries become jobs: steps, rules, exceptions, so AI moves people through it instead of around it.
Leave, procedures, the questions your team asks you every week, answered instantly, consistently, without you.
Manuals, contracts, product sheets, price lists, turned into a brain your whole team can query.
What your best closer says, captured and reused, so every follow-up sounds like your best day, every day.
Every question customers ask, answered in your voice, on your website, in your inbox, around the clock.
The numbers you actually care about, pulled together and explained in plain English, not another export.
“Write a quote follow-up email.”
“Dear Valued Customer, I hope this email finds you well…”, generic, forgettable, sounds like everyone else’s AI. Deleted in four seconds.
“Follow up Dave’s decking quote.”
Knows the quote, your margins, your tone, Dave’s objection about timing, and drafts the exact nudge your best salesperson would send. That’s the difference.
The upside model
Some businesses need more than a workshop. They need someone who can identify the AI leverage points, design the systems, manage the builders, and help push the whole thing into reality.
For selected companies, I’m open to reducing upfront fees in exchange for equity, revenue share, or performance-based upside. When I take a partnership on, your growth problem becomes my growth problem, which changes how hard it gets solved.
This is not for everyone, and I say no more often than yes. That’s what makes the yes worth something.
Pitch me an AI Growth Partnership →Any partnership is subject to mutual due diligence and a formal written agreement, with independent legal and financial advice on both sides. Nothing on this page is an offer, or financial or legal advice.
The Builder Network
I work with a network of talented young AI builders, automation specialists, no-code developers, content operators and product-minded implementers.
I manage the strategy, scope, QA and client relationship, and match the right builders to the right problem. You get one accountable person (me) and the build capacity of a small team.
Which means you access serious AI capability without hiring a full internal AI team, or gambling on a freelancer roulette wheel.
Assistants, agents, and AI-powered tools trained on your business.
Workflows that connect your inbox, CRM, forms and systems.
Portals, dashboards and internal tools, shipped in weeks, not quarters.
AI-assisted content engines that stay in your voice.
People who think about users and outcomes, not just tech.
Strategy, scope, QA and one throat to choke. Mine.
Who you’re dealing with
I’ve spent fifteen years turning frontier technology into commercial outcomes, as an engineer, a founder, and an operator. I build with AI every single day, in my own ventures, with my own money on the line. That’s the experience you’re hiring.
I would rather set up three things that genuinely save you time than dazzle you with twenty you will never touch.
More background at isaacbalbin.com.
Pricing
The website is a $299 launch price. Everything else gets one fixed quote before any work starts.
A customised website, up to 5 pages, two rounds of revisions, live in about a week. Looks premium, works on every phone, ready for Google. Only the first 20 businesses get this price, then it’s from $499.
A structured review of your operations, ending in a ranked list of AI opportunities with effort and payoff for each. Yours to run with, or hand back to me to build. If I can’t find you real opportunities, I’ll tell you that on the free first call and save us both the fee.
Half or full day, hands-on, built around your actual work. Your team leaves with working setups and habits, not notes they’ll never open again.
Two to four weeks. We pick your highest-leverage workflow, quotes, follow-up, orders, onboarding, and I build, test and hand over the automation.
The full stack: trained assistants, automated workflows, dashboards, documentation and team training, an AI layer across how your business runs.
Reduced upfront fees in exchange for equity, revenue share or performance-based upside. For serious operators with real growth potential.
Ongoing AI retainers available after any engagement, think of me as your part-time AI person. Website launch price is inc GST; other prices AUD ex GST.
Fair questions
Up to five pages (home, about, services, gallery, contact, or whatever fits your business), written and designed properly, working on every phone, with forms that reach your inbox and the basics done so Google can find you. Two rounds of revisions, live in about a week. $299 including GST for the first 20 businesses, then from $499.
No catch. AI does the heavy lifting on the build, and I’m a PhD engineer who supervises it, so it takes me hours, not the weeks an agency charges for. I make my money when you love the site and stay on the care plan ($50/month intro for 3 months, then $79/month), or come back for the bigger things: bookings, automation, AI assistants. The $299 launch price is how I build my public before-and-after portfolio fast, which is why only the first 20 get it.
Completely and yes. It's your domain, your content, your website. If you'd rather run it without me, I hand over the full website files and you can host them anywhere, with zero ongoing involvement from me. The care plan is a convenience, not a leash: leave it whenever you like and everything keeps working.
Not at all. If you can send an email, you can do this. My job is translating AI capability into plain English and working systems, the tech stays my problem.
We set things up so your data is handled deliberately: business-grade AI accounts, sensible access controls, and clear rules about what goes where. I’ll explain the trade-offs of each tool in plain English before anything is switched on.
Usually this week. An AI Profit Audit is typically delivered within days of our first conversation, and workflow sprints are scoped to start within a fortnight.
A monthly arrangement where I keep your AI systems tuned, train new staff, add automations as your business changes, and stay across new AI capability so you don’t have to. Your part-time AI person, without the salary.
We start with a conversation and mutual due diligence. If it’s a fit, we agree a structure, equity, revenue share or performance-based fees, documented in a formal agreement with both sides taking independent advice. If it’s not a fit, I’ll tell you quickly and point you to the right cash engagement instead.
Out of the box, AI is a brilliant generalist that knows nothing about your business. The gap between “toy” and “leverage” is training it on your services, voice, rules and workflows, that’s the work, and it’s exactly what I do.
Last call
$299, about a week, and you’ll have a website you’re proud to put on the van, the shopfront and the fridge magnet. Then, when you’re ready, we talk about everything else AI can take off your plate. Fifteen minutes, plain English, no obligation.